Past Campaigns
Here are my past projects — each are designed to raise awareness, build loyal and engaged communities, and make a measurable impact nationwide:
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Take Back Our Homes
One of the most impactful campaigns at Organized Power in Numbers and guess who named it?
Responsibilities and Wins:
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Working collaboratively with the graphic designer political education for Arizona tenants
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Creating social media toolkit for multi organization (B2B) distribution
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Initiating social media collaborations with organizations and elected officials which increased the amount of people who came to OPIN's in-person events and actions
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Through extensive research and strategy, my organic posts not only reached a new audience, it moved Arizona from our number five spot to number one for states that follow OPIN on social media.
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Managed the Take Back Our Homes page volunteer moderator group
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Used digital tools and organic outreach to connect to tenants, who then help with the passing of the Source of Income ordinance in Phoenix and Tucson
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Fired Up Network
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Worked with fellow organizations like Jobs with Justice and Coworker to amplify the voices of drivers facing retaliation, inspiring widespread support.
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Produced impactful video content for the Fired Up! Initiative, driving awareness and action
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Promotion of videos alongside ground efforts helped in mobilizing over $1M in donations to empower and protect wrongfully fired workers.
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Company Rebrand
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Developed and executed social media content to support a comprehensive rebranding campaign.
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Reached out to over 30 nonprofit leaders and organizations to build partnerships and increase campaign visibility.
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Played a key role in the rebrand's decision-making process, including contributing to the selection of the new logo design.
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Led the launch of the rebrand on social media, resulting in one of the most engaged posts on the platform.
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Helped drive a measurable increase in follower count and overall brand recognition through strategic outreach and engaging content.